If you have a website, then you would definitely like your blog to come on top in SERP, but do you know.? For this to happen, you should have very good SEO means Search Engine Optimization of your website .
What is SEO? Whenever there is talk of SEO, it means using your website according to a keyword in your content in such a way that is for both your user and search engine.
SEO is used as a marketing strategy on the Internet. As the technology of crawling a webpage of the search engine is getting more advanced, optimization is also becoming a big factor.
Search engine sites such as Google and Bing bring your website up in the SERP only on the basis of the best SEO practice done on your website . Which simply means that the User Traffic of your blog depends on the SEO done by you.
If understood in simple words, SEO means such a technique, with the help of which you increase the traffic of your website.
What are the types of SEO:
SEO in a website is mainly done in two ways, better SEO helps in increasing the search ranking of any website or blog as well as its traffic.
Ways to SEO Optimize Website:-
- On-Page SEO
- Off-Page SEO
On-page SEO:
On-page SEO refers to the techniques done on a webpage. In this, while writing a new article / post on the blog, using a particular keyword in the meta title, meta description, meta keywords, alt tags for the image, h1,h2,h3…etc.
Methods of On-page SEO:-
- Title
- Meta Description
- Keyword Tag
- Heading Tag
- Search engine friendly URL
- Internal Linking
- Robots.txt
- Sitemap
Off-page SEO:
Off-page SEO helps a lot in increasing the organic traffic of a website, you follow some daily tasks to do off-page SEO, in this work like blog commenting, forums participation, Q&A sites participation, guest posting and social media sharing are done.
Methods of Off-page SEO:-
- Social Networking
- Blogging
- Forum Posting
- Search Engine Submission
- Directory submission
- Social Bookmarking
- Link Baiting
- Photo Sharing
- Video Submission
- Business Reviews
- Local Listings
- Article Submission
- Social Shopping Network
- Answer Questions
Why is SEO Optimization Important?
SEO is used to make a website popular among people and increase its user base. In all this, the content of your blog is an important thing, because Content is Always King .
If you have prepared a good content and do not do SEO well on it, then that post has no importance.
Secondly, if you work on your blog and are giving time on it, then somewhere it has a purpose to make money and this is possible only when there is a good organic traffic on your website . It is very important to remain present in a competitive market like the most important Internet.
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